DABLOCK INDEX · HEAD-TO-HEAD
Binance vs Kraken: which is more visible in AI answers?
Answer. Kraken is more visible — 39.6% share of answer against 33.2% for Binance, a gap of 6.4 points in the DABLOCK AI Visibility Index (2026-09-28). Binance ranks #3, Kraken ranks #2 of 24 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Binance | Kraken |
|---|---|---|
| ChatGPT | 25.0% | 43.8% |
| Perplexity | 31.2% | 31.2% |
| Gemini | 43.8% | 43.8% |
| Overall | 33.2% | 39.6% |
| Rank | #3 | #2 |
| Quadrant | Visibility gap | Visibility gap |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.