DABLOCK INDEX · HEAD-TO-HEAD
Binance vs Kraken: which is more visible in AI answers?
Answer. Neither is more visible — Binance and Kraken are tied at 21.9% share of answer in the DABLOCK AI Visibility Index (2026-10-26). The engines name them in the same number of panel prompts, so this comparison has no measurable winner; the per-engine split below is where they differ. Binance ranks #2, Kraken ranks #3 of 24 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Binance | Kraken |
|---|---|---|
| ChatGPT | 37.5% | 37.5% |
| Perplexity | 6.2% | 6.2% |
| Overall | 21.9% | 21.9% |
| Rank | #2 | #3 |
| Quadrant | Visibility gap | Visibility gap |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.