DABLOCK INDEX · HEAD-TO-HEAD
Binance vs Kraken: which is more visible in AI answers?
Answer. Binance is more visible — 25.0% share of answer against 21.9% for Kraken, a gap of 3.1 points in the DABLOCK AI Visibility Index (2026-07-28). Binance ranks #2, Kraken ranks #3 of 24 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Binance | Kraken |
|---|---|---|
| openai | 18.8% | 25.0% |
| perplexity | 31.2% | 18.8% |
| Overall | 25.0% | 21.9% |
| Rank | #2 | #3 |
| Quadrant | Niche (visibility gap) | Niche (visibility gap) |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.