DABLOCK INDEX · HEAD-TO-HEAD
Coinbase vs Kraken: which is more visible in AI answers?
Answer. Coinbase is more visible — 28.1% share of answer against 21.9% for Kraken, a gap of 6.2 points in the DABLOCK AI Visibility Index (2026-10-26). Coinbase ranks #1, Kraken ranks #3 of 24 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Coinbase | Kraken |
|---|---|---|
| ChatGPT | 43.8% | 37.5% |
| Perplexity | 12.5% | 6.2% |
| Overall | 28.1% | 21.9% |
| Rank | #1 | #3 |
| Quadrant | Visibility gap | Visibility gap |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.