DABLOCK INDEX · HEAD-TO-HEAD
Coinbase vs Kraken: which is more visible in AI answers?
Answer. Coinbase is more visible — 58.2% share of answer against 37.4% for Kraken, a gap of 20.8 points in the DABLOCK AI Visibility Index (2026-08-31). Coinbase ranks #1, Kraken ranks #3 of 24 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Coinbase | Kraken |
|---|---|---|
| ChatGPT | 43.8% | 31.2% |
| Perplexity | 68.8% | 43.8% |
| Gemini | 62.5% | 37.5% |
| Overall | 58.2% | 37.4% |
| Rank | #1 | #3 |
| Quadrant | Leaders | Visibility gap |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.