DABLOCK INDEX · HEAD-TO-HEAD
CoinTracker vs Kraken: which is more visible in AI answers?
Answer. Kraken is more visible — 21.9% share of answer against 12.5% for CoinTracker, a gap of 9.4 points in the DABLOCK AI Visibility Index (2026-07-28). CoinTracker ranks #9, Kraken ranks #3 of 24 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | CoinTracker | Kraken |
|---|---|---|
| openai | 12.5% | 25.0% |
| perplexity | 12.5% | 18.8% |
| Overall | 12.5% | 21.9% |
| Rank | #9 | #3 |
| Quadrant | Niche (visibility gap) | Niche (visibility gap) |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.